"The leading AI-powered platform for modern revenue teams."
"Honestly? I just needed to stop rebuilding the same report every Monday."
First line: their homepage. Second line: their buyer, on a recorded call, explaining why he almost didn't buy.
I run those calls for B2B SaaS companies, turn what buyers actually say into LinkedIn campaigns, and measure the result back to pipeline in your CRM. One channel, taken all the way to revenue.
Most B2B SaaS teams write ads from an internal narrative — the one built in a workshop, refined by committee, and never once checked against a person who nearly bought and didn't. The targeting gets optimized. The bids get optimized. The message, which is the only variable that actually moves a buying committee, never gets tested against reality.
Then attribution reports a cost per lead, sales says the leads are bad, and the channel gets cut. The channel wasn't the problem.
I go through your company page, your founder's posts, your ads if you're running any, your homepage, and three competitors. You get a 12-minute recorded walkthrough and a one-page document naming the gaps I found. If I don't find anything worth fixing, I'll tell you that instead.
Twelve to fifteen recorded interviews with accounts you won, lost, and churned. What lands in your hands is ready to ship Monday: 20–25 LinkedIn post angles ranked by how often the theme surfaced in interviews, three landing page headline and subhead sets, an ad hook bank of 12–15 with the objection each one answers, and the full objection map with raw transcripts. Yours to keep whether or not we work together after.
Content architecture for your founder and company page, paid campaigns deploying the messages the sprint surfaced, landing pages written for that traffic, conversion tracking wired to your CRM, and account-level reporting on which messages moved which accounts. Every month includes a message review: angles that fatigued get retired, new ones get promoted from two or three fresh buyer calls folded into delivery. The library compounds. The cost per pipeline doesn't.
Flat fee, always. Never a percentage of your ad spend — you should never wonder whether I told you to spend more because it pays me more.
One channel measured to revenue beats five channels measured to the click.
Recorded calls with buyers who said yes, no, and eventually left. Transcribed and coded for the language that repeats.
Their words become message variants — hooks, angles, and formats built to be tested against each other, not admired.
Organic and paid on LinkedIn, aimed at the accounts you actually want, with landing pages that carry the same language through.
Account-level response synced to your CRM, so you can see which message reached which account and what it turned into.
→ Step 04 feeds step 02. The message library compounds every month you run it.
Send me your company page and your homepage. Within five days you'll get a recorded walkthrough of what's working, what isn't, and the specific language I'd test first. If you want to talk after that, we'll talk.